PRSA Houston Excalibur Awards Judging - Criteria & Scoring

Research
The methods applied in identifying a problem or opportunity as well as in supporting the planning and program.

Planning
The original statement of objective(s), audience(s), establishment of measurable criteria, the originality and judgment employed in choosing strategies and techniques, the relationship of the program plan to research and objectives, and the accuracy of budget and staffing projections.

Implementation
The caliber of materials, activities, writing, publications and other tools and techniques applied in executing the program.

Evaluation/Measurement
Demonstrated efforts in identifying, analyzing and quantifying results to determine if and how well a program accomplished its goals and objectives.

Scoring – Campaign Categories

Average Minimum Scoring (Campaigns)
Campaigns will be scored on a 100-point scale. The average score by the judges will be used to help determine if an entry qualifies for an Excalibur Award. The average minimum scores for each award level for the campaign categories are as follows:

Bronze – average minimum score of 70

Silver – average minimum score of 80

Gold – average minimum score of 90

Receiving a minimum score does not guarantee a particular level of Excalibur Award. The average minimum score only qualifies the entry to be considered for an award. As merited in each category, Gold, Silver and Bronze Excalibur Awards will be awarded to first, second and third place winners, respectively.

Research (15 points)
Poor 0 to 5; Fair 6 to 9; Good 10 to 12; Excellent 13 to 15

Planning (25 points)
Poor 0 to 10; Fair 11 to 16; Good 17 to 22; Excellent 23 to 25

Implementation (40 points)
Poor 0 to 20; Fair 21 to 30; Good 31 to 35; Excellent 36 to 40

Evaluation (20 points)
Poor 0 to 6; Fair 7 to 11; Good 12 to 17; Excellent 18 to 20

TOTAL = 100 points

Scoring – Tactics Categories

Average Minimum Scoring (Tactics)
Tactics will be scored on a 55-point scale. The average score by the judges will be used to help determine if an entry qualifies for an Excalibur Award. The average minimum scores for each award level for the tactics categories are as follows:

Bronze – average minimum score of 35

Silver – average minimum score of 45

Gold – average minimum score of 50

Receiving a minimum score does not guarantee a particular level of Excalibur Award. The average minimum score only qualifies the entry to be considered for an award. As merited in each category, Gold, Silver and Bronze Excalibur Awards will be awarded to first, second and third place winners, respectively.

Research (10 points)
Poor 0 to 4; Fair 5 to 6; Good 7 to 8; Excellent 9 to 10

Planning (10 points)
Poor 0 to 4; Fair 5 to 6; Good 7 to 8; Excellent 9 to 10

Implementation (25 points)
Poor 0 to 10; Fair 11 to 17; Good 18 to 21; Excellent 22 to 25

Evaluation (10 points)
Poor 0 to 4; Fair 5 to 6; Good 7 to 8; Excellent 9 to 10

TOTAL = 55 points