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2025 Excalibur Awards - Special Awards: PR Agency
The PR Agency of the Year Awards recognize outstanding companies for exceptional growth and accomplishments during 2024. Entries for the PR Agency of the Year Award should be submitted in one (1) PDF document not to exceed 10 pages or 5 MB. If you choose to include a video, upload the video to YouTube and provide a link in your PDF document.
All entries in the PR Agency special award category will be judged on the following criteria:
- Evidence of financial growth
- Client list growth
- Client retention
- PR innovation
Please include the following:
- Agency summary
- Three client testimonials
- Key client roster for last two years
- Staffing (split executive, account and support staff)
- Signed letter from President/CEO/Owner stating gross revenue for the application year and two years prior to demonstrate financial growth (Winners may be asked to submit IRS Form 1040 Schedule C or Form 1120 to verify their gross revenue aligns with application requirements.)
- Achievements during the entry period
- An overview of the firm’s practice areas, offices, and capabilities
- A breakdown of how much business falls into each of the firm’s practice areas
- A list of any long-term accounts
- Review of exceptional client work during the entry period, such as campaign or product
launch, help with crisis, etc. - Details of account wins and losses within the entry period
- Information about new products, partnerships, and innovations within the entry period
- Details of HR programs and staff initiatives that moved forward during the entry period
- Information about agency involvement in professional organizations, such as PRSA Houston, the Council of PR Firms, etc. Information about charitable, community and educational efforts by the firm
If the agency is a subsidiary, or has been spun off from a parent company, the entry must include details of sources of start-up finance and a full explanation of the relationship with the parent company, including ongoing financial and infrastructure support (e.g. access to training, HR, financial management, etc.)
SA-A1. New PR Agency of the Year
Open to any agency which has been in business for less than 24 months as of December 31, 2024. The CEO of the firm is required to certify in writing the firm's date of incorporation.
SA-A2. Small PR Agency of the Year
Open to any agency with gross revenue less than $350,000 in 2024.
SA-A3. Mid-Size PR Agency of the Year
Open to any agency with gross revenue between $350,000 and $999,999 in 2024.
SA-A4. Large PR Agency of the Year
Open to any agency with gross revenue of more than $1 million in 2024.
Grounds for Disqualification/Reclassification – Judges retain the right to reject any entry that is either incomplete or improperly prepared according to the guidelines. Entries that are incorrectly classified may be reclassified or disqualified at the discretion of the judges. Entry fees will not be returned in those cases nor will entrants be notified.