2024 Excalibur Awards - Special Award PR Agency

The PR Agency of the Year Awards recognize outstanding companies for exceptional growth and accomplishments during 2023. Entries for the PR Agency of the Year Award should be submitted in one (1) PDF document not to exceed 10 pages or 5 MB. If you choose to include a video, upload the video to YouTube and provide a link in your PDF document.

All PR Agency of the Year Awards entries will be judged on the following criteria:

• Evidence of financial growth
• Client list growth
• Client retention
• PR innovation

Please include the following:

• Agency summary
• Three client testimonials
• Key client roster for last two years
• Staffing (split executive, account and support staff)
• Financials (two years’ annual income including mark-up on disbursements as a separate line item)
• Achievements during the entry period
• An overview of the firm’s practice areas, offices, and capabilities
• A breakdown of how much business falls into each of the firm’s practice areas
• A list of any long-term accounts
• Review of exceptional client work during the entry period, such as campaign or product launch,
  help with crisis, etc.
• Details of account wins and losses within the entry period
• Information about new products, partnerships, and innovations within the entry period
• Details of HR programs and staff initiatives that moved forward during the entry period
• Information about agency involvement in professional organizations, such as PRSA Houston, the Council of PR Firms, etc.
• Information about charitable, community and educational efforts by the firm

If the agency is a subsidiary, or has been spun off from a parent company, the entry must include details of sources of start-up finance and a full explanation of the relationship with the parent company, including ongoing financial and infrastructure support (e.g. access to training, HR, financial management, etc.)

*Note that certain information, including client wins and profitability/revenue (can include a range) will be treated as confidential and not be published. Omitting this information could affect how judges score your entry.

SA-A1. New PR Agency of the Year
Open to any agency which has been in business for less than 24 months as of December 31, 2023. The CEO of the firm is required to certify in writing the firm's current annual communications income, as well as date of incorporation (or DBA filing) and number of employees.

SA-A2. Small PR Agency of the Year
Open to any agency with verified annual revenue less than $350,000 in 2023. The CEO of the firm is required to certify in writing that the firm has a current annual PR income (consisting of fees plus mark-up for disbursements as a separate line item) of less than $350,000, as well as date of incorporation (or DBA filing) and number of employees.

SA-A3. Mid-Size PR Agency of the Year
Open to any agency with verified annual revenue between $350,000 and $999,999 in 2023. The CEO of the firm is required to certify in writing that the firm has a current annual PR income (consisting of fees plus mark-up for disbursements as a separate line item) between $350,000 and $999,999, as well as date of incorporation and number of employees.

SA-A4. Large PR Agency of the Year
Open to any agency with verified annual revenue more than $1 million in 2023. The CEO of the firm is required to certify in writing that the firm has a current annual PR income (consisting of fees plus mark-up for disbursements as a separate line item) of more than $1 million, as well as date of incorporation and number of employees.

Note: Judges also have the option to select an overall PR Agency of the Year award from the agency submissions received. This accolade is determined by comparing the best of the four agency categories.

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