Judging - Criteria & Scoring

Research/Planning
Explain the methods applied in identifying a problem or opportunity; Include the original statement of objective(s), audience(s), and measurable criteria; Justify the chosen strategies and techniques (include references to primary/secondary, informal/formal research as applicable); Describe the accuracy of budget and staffing projections.

Implementation
The caliber of materials, activities, writing, publications and other tools and techniques applied in executing the program.

Evaluation/Measurement
Demonstrated efforts in identifying, analyzing and quantifying results to determine if and how well a program accomplished its goals and objectives.

Scoring – Campaign Categories (100-Point Scale)

Research (15 points)
Poor 0 to 5; Fair 6 to 9; Good 10 to 12; Excellent 13 to 15

Planning (25 points)
Poor 0 to 10; Fair 11 to 16; Good 17 to 22; Excellent 23 to 25

Implementation (40 points)
Poor 0 to 20; Fair 21 to 30; Good 31 to 35; Excellent 36 to 40

Evaluation (20 points)
Poor 0 to 6; Fair 7 to 11; Good 12 to 17; Excellent 18 to 20

TOTAL = 100 points

Scoring – Tactics Categories (55-Point Scale)

Research (10 points)
Poor 0 to 4; Fair 5 to 6; Good 7 to 8; Excellent 9 to 10

Planning (10 points)
Poor 0 to 4; Fair 5 to 6; Good 7 to 8; Excellent 9 to 10

Implementation (25 points)
Poor 0 to 10; Fair 11 to 17; Good 18 to 21; Excellent 22 to 25

Evaluation (10 points)
Poor 0 to 4; Fair 5 to 6; Good 7 to 8; Excellent 9 to 10

TOTAL = 55 points