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PRSA Houston Excalibur Awards Judging - Criteria & Scoring

Research
The methods applied in identifying a problem or opportunity as well as in supporting the planning and program.

Planning
The original statement of objective(s), audience(s), establishment of measurable criteria, the originality and judgment employed in choosing strategies and techniques, the relationship of the program plan to research and objectives, and the accuracy of budget and staffing projections.

Implementation
The caliber of materials, activities, writing, publications and other tools and techniques applied in executing the program.

Evaluation/Measurement
Demonstrated efforts in identifying, analyzing and quantifying results to determine if and how well a program accomplished its goals and objectives.

Scoring – Campaign Categories

Research (15 points)
Poor 0 to 5; Fair 6 to 9; Good 10 to 12; Excellent 13 to 15

Planning (25 points)
Poor 0 to 10; Fair 11 to 16; Good 17 to 22; Excellent 23 to 25

Implementation (40 points)
Poor 0 to 20; Fair 21 to 30; Good 31 to 35; Excellent 36 to 40

Evaluation (20 points)
Poor 0 to 6; Fair 7 to 11; Good 12 to 17; Excellent 18 to 20

TOTAL = 100 points

Scoring – Tactics Categories

Research (10 points)
Poor 0 to 4; Fair 5 to 6; Good 7 to 8; Excellent 9 to 10

Planning (10 points)
Poor 0 to 4; Fair 5 to 6; Good 7 to 8; Excellent 9 to 10

Implementation (25 points)
Poor 0 to 10; Fair 11 to 17; Good 18 to 21; Excellent 22 to 25

Evaluation (10 points)
Poor 0 to 4; Fair 5 to 6; Good 7 to 8; Excellent 9 to 10

TOTAL = 55 points